top of page

CALD stands for Culturally and Linguistic Diverse and is a term used to describe groups that have a unique cultural background in comparison to Anglo-Australian.

 

CALD communities are an important audience to consider, given that 1 in 4 Australians were born overseas!

CALD Outdoor was created to fill a need to help get important messages to every corner of our communities.

​

There are many specific media options that cater to multicultural audiences include newspapers, radio stations and websites... however no tailored media exists for CALD audiences outside of their homes... except for CALD Outdoor.

 

CALD Outdoor is an opportunity to better connect with CALD communities and for your organisation to create advertising that connects with all Australians.

Let's start a conversation.

Thanks for submitting!

Are you an

Digital screens

40 to 50 inch landscapes format digital screens in high visibility locations.

​

Option to run campaign message both in language and in English

Static posters

Framed A3 or A2 posters, prominently located behind the cashier or within close proximity to checkout

We have an extensive network of over 200 ethnic supermarkets, reading all major communities including Chinese, Italian, Vietnamese, Arabic and Indian.

 

CALD Outdoor is the only media company that specifically targets multicultural communities with out of home advertising. In a multicultural country like Australia, where 1 in 4 people are born overseas, CALD audiences are an important part of our national identity and an essential consideration for any advertiser.

 

We offer the opportunity to connect directly with the ethnic community and communicate in their language and in English, in trusted and relatable environments. CALD grocery stores are seen as a trusted source of information and an effective way to reach non-English speaking, non-mass media consuming audiences.

For Advertisers

Our recent campaigns

If you’re interested in helping messages to reach your local community and driving a commercial advantage for your store, CALD outdoor would love to hear from you. 

 

Our network is always expanding and we offer an attractive arrangement that includes guaranteed revenue to your business and an opportunity to promote your own products and community based content on our digital screens.

 

Please get in touch to find out more about how we can work together.

Store owner?

If you’re interested in helping messages to reach your local community and driving a commercial advantage for your store, CALD outdoor would love to hear from you. 

 

Our network is always expanding and we offer an attractive arrangement that includes guaranteed revenue to your business and an opportunity to promote your own products and community based content on our digital screens.

 

Please get in touch to find out more about how we can work together.

Digital screens

40 to 50 inch portrait and landscape format digital screens in high visibility locations.

​

Option to run campaign message both in language and in English

We have an extensive network of over 200 multicultural supermarkets, reaching all major communities including Chinese, Italian, Vietnamese, Arabic and Indian.

 

CALD Outdoor is the only media company that specifically targets multicultural communities with out of home advertising. In a multicultural country like Australia where 1 in 4 people are born overseas, CALD audiences are an essential consideration for any advertiser.

 

We offer the opportunity to:

  • connect directly with multicultural communities

  • communicate in their language and in English

  • advertise in trusted and relatable environments

  • effectively reach valuable non-English and English speaking audiences that don’t consume mass media

For Advertisers

Static posters

Framed A3 or A2 posters, prominently located behind the cashier or within close proximity to checkout

For Advertisers

We have an extensive network of over 200 multicultural supermarkets, reaching all major communities including Chinese, Italian, Vietnamese, Arabic and Indian.

 

CALD Outdoor is the only media company that specifically targets multicultural communities with out of home advertising. In a multicultural country like Australia where 1 in 4 people are born overseas, CALD audiences are an essential consideration for any advertiser.

 

We offer the opportunity to:

  • connect directly with multicultural communities

  • communicate in their language and in English

  • advertise in trusted and relatable environments

  • effectively reach valuable non-English and English speaking audiences that don’t consume mass media

NSW Government

NSW Government activated their Gamble Aware campaign across Chinese targeted CALD stores in Sydney, to educate Chinese audiences on the safe practices of gambling. CALD provided highly relevant placements, with the ability to deliver Mandarin language creative, in an appropriate and captive environment.

SBS

To promote SBS' in-language News program Worldwatch, the CALD Outdoor network was utilised to talk directly to each nationality, in their language about their in-language News program.

HSBC

HSBC ran an in-language Chinese store campaign in proximity to HSBC branch locations for their Everyday Global Account, a Debt account that appeals and is skewed to the Chinese market.

Victoria Police

This campaign ran across Arabic, Vietnamese, Chinese and Indian screens to engage sign-up diversification in the force with members of many communities.

ANZ

ANZ used the Indian CALD Outdoor network to inform and educate new-to-Australia Indian migrants of their easy secure banking products. This provided highly targeted communications to the right people, in a hyper-personalised environment.

Our clients

Speak to your audience in their language

For Advertisers

We have an extensive network of over 200 multicultural supermarkets, reaching all major communities including Chinese, Italian, Vietnamese, Arabic and Indian.

 

CALD Outdoor is the only media company that specifically targets multicultural communities with out of home advertising. In a multicultural country like Australia where 1 in 4 people are born overseas, CALD audiences are an essential consideration for any advertiser.

 

We offer the opportunity to:

  • connect directly with multicultural communities

  • communicate in their language and in English

  • advertise in trusted and relatable environments

  • effectively reach valuable non-English and English speaking audiences that don’t consume mass media

bottom of page